Google Partner · over 10 years of experience
I connect campaigns with sales data. I build automated workflows and AI agents.
01 / SERVICES
Work with me on ongoing campaign management or a specific project: a tracking setup, a data integration or a workflow automation. I agree the scope with you after discussing your goals and reviewing the current setup.
I manage campaigns against agreed sales goals. I plan budgets and test ads.
I set up purchase and lead tracking, then connect website events with sales data in your CRM.
dataLayer specifications for developers and implementation testsI build integrations and AI agents to collect and analyse data. I agree which actions can run without approval.
02 / CAMPAIGN RESULTS
For e-commerce, I look at customer acquisition costs and order profitability. For lead generation, I check which enquiries progress to a sale. I compare ad platform reports with store or CRM data before recommending budget changes.
I separate first orders from repeat purchases. Where the data allows it, I assess the cost of acquiring a new customer against the value of their purchases.
I connect lead sources with CRM stages. Where you have the data, I assess the cost of a qualified lead and a paying customer. This helps me choose the right campaign goals.
I assess ROAS alongside margins and selling costs. When those figures are available, I use them to evaluate products and set conversion values.
I review product titles, attributes and availability. I fix feed errors and Merchant Center disapprovals, then check which products receive the ad spend.
I set up server-side GTM and Meta CAPI. I test event delivery and deduplication so the same purchase is not counted twice. The setup respects each visitor's consent choices. The chart is illustrative.
You get campaign analysis checked against store or CRM records. I identify gaps in tracking and attribution differences that could change how you interpret the results.
Ad platforms receive the agreed goals: purchases or selected sales stages. I check events and their values before they are used for campaign optimisation.
Reports and analyses run without manually moving data. You can see what each workflow does. I agree the scope of autonomous AI actions and required approvals with you.
03 / INDUSTRIES
04 / WORKING TOGETHER
Working directly with me
You speak directly with the person doing the work. I analyse the data, implement changes and test the result. If your developers need to be involved, I prepare specifications and check the implementation.
I ask what you want to improve and how you measure success. I help you choose between ongoing support, an audit or a specific implementation.
I review campaigns and the flow of data between your website and systems. I separate tracking errors from attribution differences and identify the work to prioritise.
I make the agreed changes or prepare specifications for your developers. I check the data after implementation and test automated workflows before scheduling them.
For ongoing work, I monitor results and check the setup. I agree the next changes with you, including which actions can run automatically.
PLN 200M+
in total managed ad spend
10+
years in advertising and analytics
12+
markets: PL DE ES IT HU RO BG CZ SK UK US AU
5+
ad platforms
06 / CONTACT
Tell me what you want to improve and share your website. For campaign work, include an approximate monthly budget. For automation, describe the process that takes up your team's time. I will suggest a scope and a next step.
I am Vladyslav Iukhnovych, the person behind SEM Rubicon. I have over 10 years of experience in online advertising and analytics and hold Google Partner status. I now combine this work with building automated workflows and AI agents.